Daytona State to launch social media marketing course
Daytona State College is among a burgeoning number of institutions nationally that are offering students college-credit instruction on how to tap the power of social media technologies in business.
Social Media Marketing is a college-credit, stand-alone course that launches this spring semester along with a parallel course, Advertising. Both courses will be offered online.
While each three-credit-hour course can be taken by anyone wanting to gain new skills, they also can be incorporated into a new certificate in sales entrepreneurship started this fall in the college's School of Applied Business. Additionally, credits can be applied toward a number of one- and two-year business-related programs already offered at Daytona State, as well as for an associate of arts degree elective.
In September this year, CNN reported corporations are scrambling to build new customer relationships through various social media channels like Facebook, Twitter, LinkedIn, YouTube, 4Square, wikis and blogs, noting that job postings requiring social media skills rose 87 percent from 2011 to 2012.
For more information, call (386) 506-3467.
Embry-Riddle to test precision landing approaches for small airports
A team of researchers at Embry-Riddle Aeronautical University has received funding for a project to assess the performance of pilots when they land small airplanes at small airports using an approach normally employed at airports with longer runways.
The results could help shed light on the feasibility of letting small aircraft use GPS-aided approaches for small airports.
In the project, funded by the Federal Aviation Administration and sponsored by the MITRE Corp., instrument-rated pilots from Central Florida will conduct approaches and landings using a Level 6 Cessna flight simulator that can replicate low-visibility conditions. The research, led by Dr. Michael Wiggins, professor of aeronautical science, will take place at Embry-Riddle's campus in Daytona Beach, beginning next summer.
The purpose of the research is to see if precision approaches normally used to land on longer runways can be used for landing at the shorter and narrower runways found at small airports.
Pilots for the project will be recruited beginning in spring 2013.
Expanding opportunities in patient-care education
Daytona State College, which regularly offers its Patient Care Assistant program on the Daytona Beach Campus, will expand its spring offering to the New Smyrna Beach-Edgewater Campus and summer at Flagler/Palm Coast Campus.
Graduates of the program, which prepares students to become certified nurse assistants, home health aides and patient care assistants, earn $9 to $12 an hour and have an advantage with employers to attain licensed practical nurse and registered nurse levels.